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K+ was born in Paris, where fashion, culture and art seamlessly intertwine, embodying the spirit of freedom, self-expression and breaking the mould. Founded in 2022 by Inna Aldushenkova and Federico Cornelli, K+ redefines luxury by giving new meaning to denim—a fabric long underappreciated in the world of high fashion. The name "K+" reflects the brand's philosophy: the "K" symbolises a key element- creating something meaningful and enduring. The "+" signifies continuous progress, limitless possibilities, pushing boundaries and the commitment to always adding something more, something that transcends the ordinary.
K+ merges tradition with craftsmanship, passed down through generations. Each K+ piece is the result of meticulous work by Italian artisans who create fabrics with a softness that feels like a second skin. Denim, crafted from organic cotton and treated using time-honored methods, offers a unique texture and durability, making every item truly one of a kind.
But K+ is more than just clothing; it is a philosophy where there is meaning behind the aesthetic. The red silk thread on each piece has roots in ancient tradition and symbolises protection and luck, reminding us of a deep connection to the past and present. This thread, secured with a safety pin, serves not only as a symbol of belonging to an exclusive community but also as a personal talisman carrying special significance.
K+ is a brand for those who cherish every moment of life. In each element of the collection, from zippers to modern art details and transformable jackets, there is a dedication to highlighting the unique beauty in each individual and adapting to any situation. Here, luxury is not just an aesthetic; it is a way of life where every detail matters. Inspired by a desire to challenge traditional gender stereotypes, K+ creates a wardrobe that seamlessly adapts to your mood and style. Women can freely borrow elements from the men’s wardrobe, crafting looks that range from chic to rock, or streetwear.
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K+ is more than fashion; it is a conscious choice for a better future. Environmental responsibility and sustainability are integral to the brand’s philosophy. The use of non-galvanised rivets, vegan leather, and organic denim not only emphasises the premium quality of the garments but also reflects a profound care for the planet and future generations. K+ is a brand that blends history, style, and responsibility, offering not just clothing, but a unique experience that makes life more meaningful.
Each season, K+ opens a new chapter in the lives of its protagonists. If in the summer they embodied daring and freedom, conquering the night in light and structured denim, then in winter they retreat to their cocoon, basking in comfort and planning their next adventure. Every moment with K+ is a step towards creating your own personal story—one that, like the K+ brand, will continue, leaving a trail of rebellion and revolution behind it.